GoDaddy's Dan.com acquisition continues to reverberate in the domain aftermarket. You might think it's odd to say that one company changing its sales commissions is a top story of the year. But GoDaddy is the dominant player in the domain ... Continue Reading1 Comment
Lease to Own is finally coming to Afternic – here’s everything you need to know
· ServicesAfternic will leverage Dan.com's existing LTO system but will tap into GoDaddy and its brokers for greater distribution. Lease-to-own (LTO) options for Aftermarket domains are finally coming to Afternic and GoDaddy. The company has said the ... Continue Reading12 Comments
New Afternic integrations could lead to more stale listings
· Domain SalesMore sales are good but recent integrations might cause headaches. GoDaddy made a couple of recent changes that could push more inventory to its distributed Afternic network. More inventory is good, but I worry that the new inventory will include a ... Continue Reading8 Comments
Dan adds import-a-lead “lease to own” option
· ServicesIt's a good option for lower-priced long-term payment deals. At the Internet Commerce Association event in Las Vegas this January, someone asked GoDaddy President of Domains Paul Nicks if there could be an option to import a lead with a long-term ... Continue Reading4 Comments
Aftermarket alternatives to GoDaddy
· ServicesHere are some alternatives to Afternic, but do the math to make sure you should switch. I've received several comments, tweets and messages from people today who aren't happy about GoDaddy's new commission structure. Their question is the same: ... Continue Reading26 Comments
GoDaddy to change aftermarket commissions on Feb 1
· ServicesSome will win and some will lose under new commission structure. GoDaddy's (NYSE: GDDY) long-awaited "commission alignment" will go into effect on February 1. The new structure offers an incentive for people to use landers in the GoDaddy family of ... Continue Reading16 Comments
GoDaddy acquires Dan – 2022 top stories
· Domain RegistrarsGoDaddy gobbled up a competitor, and domain investors are worried. A single acquisition rarely rises to the level of being a top annual story in our industry, but GoDaddy's acquisition of Dan.com this year rises to that level. For domain ... Continue Reading1 Comment
Some things you should know about Dan/GoDaddy brokerage commissions
· UncategorizedHere's how commissions work on payment plans and how Dan.com's commissions are higher than Afternic's. Yesterday, Dan.com emailed its users to let them know about a new brokerage feature. Now that Dan.com is part of GoDaddy, Dan.com users can send ... Continue Reading12 Comments
How to update your Dan.com parking for ad transition
· Domain ParkingAdd your GoDaddy customer number to continue serving PPC ads. GoDaddy acquired Dan.com last month, and the first partnership change as a result will be domain parking ads. Previously, Dan partnered with Bodis to provide a hybrid landing page on ... Continue Reading2 Comments
GoDaddy paid $71.4 million for Dan.com
· Domain RegistrarsCompany completed acquisition of rival domain sales platform last month. According to a regulatory filing, GoDaddy (NYSE: GDDY) paid $71.4 million to acquire Dan.com. The company filed its form 10-Q quarterly report today. In the subsequent ... Continue Reading16 Comments