PeanutButterRecall.com sees surge in traffic from latest peanut butter recall. In September I excerpted part of an article by Tim Morse of Penguin Search Engine Services about ConAgra and its registration of PeanutButterRecall.com. ConAgra registered ... Continue Reading1 Comment
Lessons from ConAgra and Defensive Domain Registrations
· Policy & LawHow ConAgra played it smart by registering PeanutButterRecall.com, and lessons for other companies. [Editor's note: Tim Morse, President and CEO of Penguin Search Engine Services, recently investigated defensive domain registrations. He became ... Continue Reading2 Comments