A guide and case study for naming a business. Jake Knapp, John Zeratsky and Braden Kowitz, three partners with Google Ventures, released a new book Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days earlier this month. They're ... Continue Reading16 Comments
ItzBig.com Had a Big Naming Problem
· UncategorizedDefunct company had a number of challenges. Its (domain) name didn't help. A few years ago a new startup sprang onto the scene in Austin, Texas. Called ItzBig, it was a new type of job web site. It was backed by some big names in online job ... Continue Reading9 Comments
Del.icio.us Rebrands as Delicious.com: A Lesson for Entrepreneurs
· UncategorizedAwkward domain name slowed growth of site. Social bookmarking site Delicious has flipped the switch on its brand, encouraging users to visit the easy-to-remember Delicious.com instead of the often typod del.icio.us. On its blog, the site ... Continue Reading10 Comments