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#1 in 2016: On Cloud 9

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A story about the .cloud launch was the most-viewed story on DNW this year.

Drumroll please….

The top story on Domain Name Wire this past year based on views was the story of .Cloud’s launch.

A lot of new top level domain names launched this year, but .Cloud seemed to strike a chord both positive and negative, and this is a good recipe for press. A number of tech outlets picked up Domain Name Wire’s story about the .cloud launch, which propelled it to the #1 spot.

.Cloud is selling well so far, quickly approaching 100,000 registrations. That’s really good for a topical top level domain.

.Cloud has a TV commercial on CNN, too

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Company behind .cloud starts running TV ads today.

Last week I wrote about how GoDaddy will be running commercials in pre- and post-debate coverage on major networks.

.Cloud is also getting ready to run ads on CNN, which will air in the U.S. and Asia.

The 15-second spot positions .cloud as a bit more generic than for just cloud enterprises in the webhosting sense. It points customers to GoDaddy.cloud.

This is an interesting move and certainly one to watch. Does it make financial sense to promote a non-generic new top level domain to the masses via TV?

The only other “newish” TLD I can think of that leveraged broad TV marketing was .Co, which boosted its profile with GoDaddy’s Super Bowl commercials. But .co is a very generic domain.

I’m not sure how much .Cloud’s commercials will cost. Cable TV advertising can be relatively inexpensive depending on the ad timing.

The commercial is embedded below.

A Domainer’s Dashboard – DNW Podcast #72

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This service lets you get a handle on your domain name investing business.

Domain Name Wire podcastCan Efty help domain name investors make more money? Co-founder Doron Vermaat explains how Efty creates a dashboard for your domain business, and how it can help you sell more domain names.

Also: Berkens’ big payday, Tesla gets Tesla.com, big .org contract out for bid, Rightside’s biz and .Cloud shoots up into the clouds.

Subscribe via iTunes to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play below or download to begin listening. (Listen to previous podcasts here.)

Podcast: Play in new window | Download (Duration: 27:39 — 22.2MB) | Embed

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.Cloud finishes a strong debut week

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26,000 names registered as of today.

The .Cloud top level domain name launched in General Availability on Tuesday, and had one of the most successful launches for a new top level domain name to date.

.Cloud crossed the 20,000 domain name milestone after about 24 hours of general availability. As of this morning, it has about 26,000 registrations.

Most of the names have sold for about $25 retail at registrars. Ten premium domains have also sold through the registrar channel as well, mostly at the $15,000 price tier.

Tucows, GoDaddy, Name.com, United Domains and 1&1 have been the top five registrars so far, in that order.

The U.S. accounts for over a quarter of registrations, with Italy and Germany not far behind. (.Cloud is offered by an Italian company.)

cloud-stats

.Cloud hits general availability on Tuesday

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Affordably-priced domain name presents an opportunity for domain name investors.

cloud-logoOne of the most-anticipated new top level domain names arrives on registrars’ shelves tomorrow.

Aruba IT won a hotly-contested auction for the top level domain name in 2014, beating the likes of cloud giants Amazon and Google.

I interviewed Eric Sansonny, General Manager at Aruba, after his company won the auction. Although plans were tentative at the time, he said the goal was to launch the domain at mass-market pricing.

The company has delivered on the pricing promise. GoDaddy and other registrars are offering the domain names for about $20-$25.

With many “cloud” .com domain names selling for five figures, this seems like a good opportunity for domain name investors. There are no restrictions on registering .cloud domain names.

.Cloud had 500 sunrise applications and 2,651 landrush application. These are strong numbers compared to most new top level domain names, but low enough that there should still be some good domain names available at launch.

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