The Information reports that Cuban wants domain name for new business.

Entrepreneur Mark Cuban apparently still believes in the power of a good domain name. He’s thinking about buying back the domain name Broadcast.com to use for a new company, The Information reports.

Cuban sold the Broadcast.com company to Yahoo for $5.7 billion in 1999. Yahoo shuttered the company and still owns the domain name. The domain name forwards to Yahoo.com.

According to the story on The Information, Cuban wants to use the domain name for a new venture where people can pay with cryptocurrencies for the opportunity to talk to public figures and influential people. The startup itself will be funded through an Initial Coin Offering (ICO).

How this would be different from a service that lets you pay cash to talk to a public figure is a bit of a mystery.

If Cuban succeeds in buying the domain name, he won’t be the only entrepreneur to recently buy back a domain that has nostalgia. Elon Musk recently bought X.com back from PayPal.