Restrictions mean little exposure for .boat and .yachts.
Publishing company Dominion Enterprises launched the .boats and .yachts top level domain names last week.
Odds are you didn’t hear about the launch. The reason is simple: these are restricted domain names.
You must have a tie to the marine world in order to register a .boats or .yachts domain name. Registrations are held until this connection can be verified.
Domain name registrars hate this kind of verification. As a result, only four domain name registrars currently offer these two domain names, according to the domains.boats site.
Is this a bad business decision for Dominion? Maybe, but you need to consider its business to understand why it took this approach. Click here to continue reading…