Aruba, which defeated Google and Amazon to win the .cloud top level domain name, discusses why it applied for the domain name and what it plans to do with it.
.Cloud was one of the most applied-for top level domain names, with big names like Amazon.com and Google throwing their hats in the ring.
Which is why many were surprised to see that the winner of the private auction for the domain name was a company they might not have heard of: Aruba S.p.A.
Although nowhere near the size of some of its competitors for .cloud, the Italian company isn’t small, either. Today I had a chance to talk with Eric Sansonny, General Manager at Aruba, about the company and its plans for the domain name.