[Editor’s note: I have been critical of both the number of .art domain names with premium prices and the number of tiers. In this article, Kurt Pritz, Member of the Strategic Planning Board and Operations team member for .art, provides an update on how the strategy is working. There are currently about 15,000 .art domain names registered.]
First, let me reiterate the purpose of the .ART premium names strategy. .ART set its standard domain price fairly low, $9. That was done to provide affordable names to the art community. Not surprisingly, over 30% of the .ART registrations to date are of the first-name—last-name type or some version of that. One would expect that where artists are self-identifying with their work. These name combinations are rarely premiums and so serves the art community well. We have also found that families have adopted the first-name—last-name idea, securing names for their kids as well. This .ART cachet with families is something being pursued as a product. The result is that .ART is selling many names to the expanded art community at low prices.
Second, .ART set out to determine a predictive value for each domain. It has always surprised me that domains are typically priced as if they were sold at the Dollar Store rather than the grocery store. It can be intuitively concluded that domains all have different values. The question is whether the differences are sufficient to warrant varying the pricing.
Without making a pre-determination, .ART set out to answer that question through an exhaustive “big-data” collection and analysis approach that gathered hundreds of millions of words and word-combinations from online sources (e.g., Google AdWords and Wikipedia) and static sources (e.g., art reference materials). This occurred over months of online data collection and included billions of queries. click to continue reading…