Get a better understanding of your web traffic after stripping out the bots.
Distil networks, an internet security company focused on bots, has acquired Are You a Human and will offer a free bot detecting tool as a result of the acquisition.
Distil Bot Discovery for Google Analytics is a free simple-to-integrate tool for Google Analytics that helps you understand your true traffic after bots are excluded. According to the company, Google’s own bot filtering only handles about 1% of bots.
This site was hit with bot attacks last year. It was mostly a nuisance when it came to understanding my web traffic, but bots can be an even bigger deal for commerce sites. They can mess up your split testing, eat up resources and click your ads.
To learn more about bots, listen to my podcast with Distil Networks.
I imagine this new service is free because it will generate leads for Distil’s paid bot blocking services. It also gives the company more data.