Dig into statistics to understand how valuable they are.
New top level domain name options have been out for less than a year, and everyone is clambering for data to make sense of the rollout.
That includes me. I look at registration data from a number of sources, weekly sales information, usage data…basically, anything I can get my hands on.
Yet it’s important to understand that data can be misleading, especially if you don’t dig into the details. A prime example is looking at raw registration numbers as a sign of the popularity of a new TLD. These numbers are not always indicative of popularity because of freebies and registry registrations.
Here’s another data point that might not be all it’s cracked up to be: the number of registrations for any given TLD in the Alexa top million. Click here to continue reading…