Big sale illustrates value of premium strategy for new TLD operators.
Rightside has sold the domain name 3D.software for a six figure sum, CEO Taryn Naidu revealed on the company’s quarterly financial results call yesterday.
The domain name was purchased by Visual Dynamics, a company that creates 3D software used for design. 3D.software resolves to a site similar to Visual Dynamics’ original site, VisualDynamics.com.
According to DomainTools’ historical whois records, the domain name was transferred in early March. Rightside began selling two character (but not two letter) domain names from its new TLD portfolio that month.
Naidu also mentioned a six figure sale of DUI.attorney, but that sale happened last year.
New TLD Premium sales have accounted for just 5% of Rightside’s volume but 30% of revenue share. Assuming Rightside keeps 100% of a $100,000 sale, they’d need to sell about 5,000 regularly priced .software domains to equal one big sale like this. (This assumes a $20 wholesale price. If it’s less, then it would need to sell even more domains.)