Texas singer-songwriter registers typos to compensate for difficult name.
One of my favorite singer-songwriters is Austin resident Slaid Cleaves. This weekend I went online to buy tickets to his CD release party this coming Saturday, and noticed something interesting.
I didn’t know his web address, so I typed in his name but I misspelled it. I couldn’t remember if his name was spelled Slaid or Slade. It forwarded to the correctly spelled SlaidCleaves.com. That’s smart, but it turns out Cleaves and his team are even smarter than that. They registered several misspellings of his name including:
All of these domains forward to his main site at SlaidCleaves.com. He even owns Slaid.com.
It’s rare to see an artist think about domain names beyond registering a domain for a web site. So my hat’s off to Slaid, and my wife and I look forward to hearing you Saturday night.
Photo credit: Karen Cleaves.