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Post Accreditation – How to Manage your Registrar Business

by — Services 2 Comments

[This is a sponsored post from our friends at LogicBoxes.]

The digital landscape has grown by leaps and bounds, and domain name registrars are an integral part of it. In our previous article, we listed the benefits of becoming an ICANN accreditated registrar, but what next once you are a registrar? The build v/s buy dilemma is something that newly accredited registrars and sometimes even established ones face. There are pros and cons to both, but in today’s new reality, we have seen an increase in registrars looking to outsource to a domain provisioning platform rather than build one themselves.

Over the last few months, businesses have had to navigate massive challenges owing to the COVID-19 pandemic while at the same time address the exponentially growing number of companies and businesses going completely online with their services. As the number in various reports show, established registrars have exceeded their customer add forecasts and product uptakes significantly in the last couple of months. But what about the new registrars, registrars in growing but regional markets?

At a time like this, it is important for such domain registrars to automate a bulk of their tasks and focus on what may be a golden opportunity to boost their business and their customer base. Mainly focus on marketing, sales, strategic partnerships, third party integrations, etc. so that it is easy to manage their Domain Names Business.

The LogicBoxes’ platform is one such business automation platform that can help the Registrars immensely by aiding them in their operational functions.

This article evaluates the LogicBoxes’ platform that a Registrar could use to manage their business without any difficulty.

LogicBoxes’ Platform Overview

The LogicBoxes’ Platform is fully ICANN compliant and supports over 90+ ICANN Registrars. Moreover, the platform caters to both registrars, as well as, resellers and helps connect the Registrars to Registries easily.

The LogicBoxes’ Platform Advantage

1. Customizable and brandable API
Easy to use and customizable APIs are essential for registrars to quickly test and then use our platform for domains and other value-added services by integrating them.

2. White labelled

The registrar platform’s interface can be readily personalized to look like your website, along with reflecting your brand.

3. Billing and compliance

The platform acts as an ERP system that provides auto-provisioning, billing, compliance, user management, payment collection, dynamic upgrade-downgrade, invoicing, reporting auditing and more. It allows you to integrate with third-party billing modules like WHMCS etc.

4. Platform flexibility

The platform has multi-lingual, multi-tier and multi-currency capabilities, allowing a registrar to explore new geographies for business as well as have the option to leverage both retail and wholesale revenue capabilities.

5. TLDs and other add-ons

The LogicBoxes platform offers over 500+ TLDs to provision from. We have even partnered with leading third-party providers like G Suite, Weebly website builder, Security, etc. which registrars can choose to resell for added revenue opportunities.

We believe every registrar business is unique, and our goal is to ensure your end customer or reseller is delivered that experience while we take care of everything operational.

So, what are you waiting for? Find out more about our program here and get started to make the most of your Registrar business with our Registrar Automation platform!

6 Reasons Why You Should Become an ICANN Accredited Registrar

by — Uncategorized 6 Comments

[This is a sponsored post from our friends at LogicBoxes.]

There are businesses and then there are businesses that build a legacy. What sets them apart, is that they remain flexible to adapt to the ever-changing industry and upgrade their offerings accordingly.

When we think about the web hosting and domain name industry, the first thing that comes to mind is reselling. However, there is more to it.

A reseller, be it a domain or hosting reseller, a domainer or an ISP, can choose to upgrade their business and brand to become an ICANN Accredited Registrar.

ICANN Accreditation is the verified mark or identity of trust granted by the Internet Corporation of Assigned Names and Numbers (ICANN) in the Domain Name industry. Registrars that are ICANN Accredited are seen as authentic, secure and credible in the industry. In spite of this, many domain resellers avoid getting accredited as they believe it is a lengthy process and a costly one at that. But there are significant benefits to be had in becoming a registrar that help a brand not only grow their business and their customer base but increase its revenue potential incrementally year on year. If you are one of them, here is a quick sum-up of the 6 worthwhile benefits of ICANN Accreditation.

1. Better Consumer & Industry Recognition

A logo can mean a lot of things and as an ICANN Accredited Registrar, the accreditation logo symbolizes trust, integrity and stability. This is extremely important as no Reseller irrespective of their size can match the assurance you provide.

2. Registry Promotions

As an ICANN Accredited Registrar, apart from having to buy domains directly from the registries which isn’t the case as a reseller, you now have a direct channel of communication with registries regarding promos and discounts.

What this means is, you have far greater control and flexibility on how to go to market with your business and also reap the profits you earn from them directly!

3. Registry Marketing Grants

Not everyone is an ICANN Accredited Registrar. If you are one, it helps you stand proud in a sea of Resellers. Moreover, you are qualified for reviewing specialized Marketing Development Funds from Registries. In fact, with the advent of new gTLDs in the market, this trend is on the rise!

4. Leverage the New gTLD Basket

New gTLD is the buzzword in the web hosting industry. One of the key benefits of being ICANN Accredited is that you now have complete autonomy and freedom to offer lucrative and profitable new gTLDs selectively. In fact, you can make this choice based on the needs and demographics of your customers.

5. Domain Handling Post-Expiry

Domain parking can be profitable if only you can park it smartly. As an ICANN Accredited Registrar, you can easily leverage domain smart parking and domain transfer fulfillment. Therein opening additional revenue channels for your business.

6. Complete Control & Autonomy

Having full control of your domain registration business helps you plan and strategize better. With an ICANN Accreditation, you gain complete liberty and flexibility when it comes to facets like support, marketing and all other mission-critical features of your business.

So, what are you waiting for? Get in touch with us today and be on your way to becoming a leading certified Domain Registrar with LogicBoxes!

LogicBoxes, for over 13 years, has been the leader in providing ICANN Accreditation Consultancy services to web hosts, resellers, ISPs and more. As part of the service, we assist you with the entire ICANN Accreditation process as your consulting partner. From building and submitting the application, to setting up your registry connections as a registrar post accreditation as well as managing your ICANN compliance, we take care of everything, so that you can focus on growing your business.

Marketing a Teenage TLD

by — Uncategorized 24 Comments

[Editor’s note: This is a sponsored post by Lori Anne Wardi of Neustar]

Hi, my name is Lori Anne Wardi and I’m a domain junkie.

I’ve been buying, selling, studying, developing, dreaming about, promoting and preaching the bible of domain names since 2000. With many years as a domain investor under my belt, I got the opportunity to join the founding team of .CO Internet in 2009 as the Director of Marketing. From 2010 through today, it has been amazing to watch .CO grow from 28,000 domains under management to well over 2.2 million – and become the domain of choice for many of the world’s leading innovators, entrepreneurs and startups.

In 2014, when .CO Internet was acquired by Neustar, this born and bred New Yorker was given the chance to serve as the General Manager for the launch of New York City’s .nyc domain.  Working with the Neustar team to help turn the greatest city brand in the world into the one of the greatest city TLDs in the world was beyond rewarding, amidst all of the excitement and novelty of the new gTLD program.

Launching a brand and building a community around a domain extension is the best kind of challenge – it pushes your creative and strategic brains at the same time and forces you to think outside the box. But not every domain extension has the luxury of starting with a blank slate. Let’s take the .US domain, for example.  With 17 years under its belt, it’s hardly a brand new, baby namespace. So exactly how does a teenage TLD, like .US, stand out in a marketplace with more than 1,000 shiny new competitors?

Keeping .US fresh after 17 years

I know that the topic of .US marketing has occasionally inspired some very, shall we say, “spirited” commentary by domain investors. I mean, I read all the domain blogs too!  I get it, and it’s for good reason. As investors, we want to know that the TLDs we invest in are being well managed and marketed, and are building an engaged, loyal customer base of end-users in today’s increasingly crowded and complex marketplace.

After 17 years as the .US Administrator, there are a host of different strategies and tactics that Neustar’s marketing team uses to keep .US fresh, relevant and in demand by end-users. I could rattle on about how we use things like programmatic advertising, paid search, influencer marketing, retargeting, content marketing, and the like. But don’t worry, I won’t bore you with all the gory details. My goal today is just to give you a quick flyover view of our approach to defining and engaging with the .US target market.

’Micro-targeting’: The many faces of .US

It is marketing 101 that you need to clearly define your target market for any product, service or brand. As the country code domain extension for the United States of America, our most obvious end-user target market is, you guessed it, American businesses, organizations and individuals.

While “Americans” are obviously a cornerstone of our marketing, if our marketing Click here to continue reading…

A Power Packed Webinar by LogicBoxes that Demystifies ICANN Accreditation

by — Uncategorized 4 Comments

[Editor’s note: This is a sponsored post by Accreditation.com, the consultancy arm of LogicBoxes]

For any business that hopes to not only get successful but also leave a mark in its respective industry, upgrading plays a pivotal role in getting to the next level. When we think about Web Hosting and Domain Name Resellers who have just started out in the industry, we imagine the usual reselling of Domain Names and Web Hosting packages, often bundled with complimentary value added services such as Website Builders, Digital Security certificates, Email Solutions, etc.

But there’s more to it; especially when it comes to the Domain Names business.

A lot of Domain Name Resellers have scaled new heights in their respective businesses after they upgraded to the Registrar status by getting ICANN Accredited. For the uninitiated, ICANN Accreditation is a seal of trust and credibility granted by the Internet Corporation for Assigned Names and Numbers (ICANN), the body responsible for the formulation, maintenance and governing of policies and processes for all Domain Name-related matters. ICANN Accredited Registrars are looked upon as trustworthy and credible Domain Name providers in the industry. Since these Registrars are bound by ICANN’s agreements, among several other Registry-Registrar agreements, a well secured and healthy work relationship is guaranteed at all times.

However, a lot of aspiring Registrars avoid making the decision of getting ICANN Accredited because they believe that it’s a long, winding and a monumental process. Some of these folks are too concerned about their eligibility to even give this idea a chance. We will be addressing a lot of these doubts, and a few more, in our webinar titled ‘Demystifying ICANN Accreditation’, scheduled to take place on December 4, 2018. For several Domain Resellers, ICANN Accreditation has proven to be a game changer that paved way for additional revenue and branding benefits; one of which is Namespro.ca., who are an experienced and a prominent player in the Domains industry.

In this 30-minute webinar, you can expect to get your doubts pertaining to the ICANN Accreditation process clarified and also hear how this step has benefited those who made that upgrade. The rest of the details are as follows:

Date: December 4, 2018
Time: 05:00 PM CET | 11:00 AM EST
Duration: 30 minutes
Speakers:

  1. Eeshaan Satwalekar (Manager, Business Development at LogicBoxes)
  2. Vicole So (Managing Director, Namespro.ca)

Here’s the registration link to the webinar: https://attendee.gotowebinar.com/register/6104914463170992396

We hope to see you on the 27th!

Why Choose LogicBoxes’ Domain Reseller Program

by — Domain Registrars 6 Comments

[Editor’s note: This is a sponsored post by Eeshaan Satwalekar, Manager, Business Development at LogicBoxes]

Change is the only constant in life; and the same applies to brands too.

Change, as we know, is an essential driver of development. However, there are a few things that must remain consistent. One such thing, and a very important one, is the promise you offered your customers before they made their first purchase from you. It is that promise that sustains your customers’ unwavering faith in your brand.

Back in 2013, LogicBoxes made the promise of delivering an impeccable domain automation platform which would enable Domain Resellers as well as Web Hosts to provision lucrative and high-demand domain names along with other value-added products such as Web Hosting, Site Builders, Email solutions and Security Certificates. This was aimed at empowering these internet players with a wholesome product portfolio. The Elite Reseller Program was tailor-made for Web Hosting and Domain Name providers and was geared towards helping them achieve maximum growth in terms of revenue as well as market share.

What sets this program apart from the rest of its kind in the industry is the fact that it lays immense amount of importance on not just the product offering but also on the service aspect of it. The ‘4 Ps’, as we call it, form the building blocks of this program:

1.Pricing

Pricing can either make or break a business. With competitive pricing on Domain Names, Hosting, and other value-added services, resellers are left with healthy profit-margins to play with. For instance, our .COMs are available for a price as low as $8.42!

2. Privilege

Our skilled set of experts always go the extra mile to provide world class business assistance.

  • A Dedicated Account Manager: The Account Manager helps resellers to strategize and chalk out growth plans that benefit their business.
  • 24×7 Technical Support: Our Support specialists are available 24×7 to assist resellers with technical queries and resolve issues via phone, chat and email.

3. Platform

Our flagship platform – OrderBox, is multi-tiered, multi-currency, multi-lingual and intuitive. With inbuilt promo, coupon and automated tax engines and third-party integrations with billing modules such as WHMCS, AWBS, Blesta, etc., handling transactions becomes effortless.

4. Products

With over 25 variants of Web Hosting, 800+ TLDs , Business and Enterprise Email solutions, intelligent Website Builders, beneficial Plugins, and industry-best digital security solutions, our product portfolio guarantees variety.

LogicBoxes’ flagship reseller interfaces ensure flawless product configuration, provisioning and management. There are two ways to go about this:

SuperSite

Our fully customizable, white-labeled storefront offering ensures that end-customers have the best checkout experience which enables them to start selling instantly.

API Integration

The HTTPS-based OrderBox APIs enable resellers and sub-resellers to connect to their automation platform i.e. OrderBox, directly.

It goes without saying that our program, our platform as well as our product suite has only evolved ever since the program’s inception. Fast forward five years, and today, we take pride in saying that we continue to cater to some of the biggest players from the industry. The Elite Reseller Program is a holistic solution for Web Hosts & Domain Name resellers, and a much needed one for this segment. To know more, you can head to our website and request for more information by getting in touch with us!

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