Angie Graves reports on the Brand Registry Group meeting in Barcelona last week.
What better way to break up the monotony of dry ICANN policy sessions than a gathering with speakers addressing real-world practices and marketplace challenges?
On October 25, the Brand Registry Group (BRG) hosted a seven-hour program for BRG members, brand registrants and consultants, presenting case studies, histories, timelines, and opportunities. Along with the BRG, and cooperation from the Domain Name Association, sponsors of the event were Neustar, Authentic Web, Lemarit, SafeBrands, Valideus, and Afilias.
The goal was to share education and increase awareness of .brands, and the value of the BRG, which was formed in 2013 by a number of companies who saw benefit in collaborating in the dot-brand TLD space.
Judging from the questions posed during the session, people are interested in understanding best practices for use of existing new gTLDs, potential timelines for the next round of new gTLD registrations, and challenges in managing corporate gTLD and domain name portfolios. Click here to continue reading…