Company files launch plans for three more top level domains.
Google Registry has filed plans with ICANN to launch the .eat, .here, and .fly top level domain names.
The company applied for the domains in the 2012 top level domain expansion round. With the 2026 round application window about to close, the company is finally releasing the domains to the public.
For .eat and .here, a trademark sunrise period will run from September 1 to November 9.
A Dutch-auction Early Access phase will run from November 10-17.
Finally, general availability will begin on November 17.
When the company applied for .eat, it said it would be a dedicated namespace for entities to provide information about food, restaurants, and/or eating. It will compete with several related TLDs, including .menu, .rest, and .restaurant.
Google anticipated .here to be used in a fairly generic way related to location. Some examples it gave included locations (restaurant.here), socially-relevant sites (meetup.here), or content pinpoints (click.here).
The company released its .fly launch plan before the others, and ICANN’s website states that the sunrise will begin on September 1. However, the actual startup plan Google filed suggests sunrise won’t begin until January 2027.
As with Google’s other top level domain names, HTTPS will be required to use these domains.
Google isn’t the only company pushing out TLDs from the last round just before the next round of expansion begins.
Amazon launched .pay this year, and the sunrise period ends on July 20.
DishDBS, which launched .latino earlier this year, has filed to release .dot.
Why would anyone eat here if there are flies? Not a good trio to launch at the same time.