Appraise.software doesn’t provide any backup to its values, calling its usefulness into question.
This is part of Domain Name Wire’s review of automated domain appraisal tools. See all reviews: Estibot, GoDaddy, Atom, Appraise.net, GoExpired, Dynadot, NameWorth, Saw, Appraise.software, Humbleworth.
Appraise is a generically-named domain appraisal tool hosted at Appraise.software. To avoid confusion with Appraise.net, we’ll refer to it as Appraise.software in this analysis.
Appraise.software offers three pricing tiers for each domain: wholesale, liquid, and end user. It gives a range and a specific number for each of these.
For our purposes, we’re using the end user price as the valuation.
Appraise.software gives no data or backup to its results, but let’s see how it does.
Two word brandables
We evaluated two domain names in this category: MakeMatter.com, which sold for $15,000, and PressBridge.com, which sold for $5,000.
Both of these domains are in the sweet spot for two dictionary word brandables of $3,000-$15,000. Yes, some sellers hold out for higher amounts, and their data will show these domains sell for much more. But looking at overall sale data, it’s reasonable for an appraisal system to return anything in this price range for this type of domain.
Appraise.software appraised MakeMatter.com for $1,760 and PressBridge.com for $11,800. We were confused by the disparity here; perhaps it’s because the keyword “press” has commercial value.
We ran our test unregistered domain, CloudToaster.com, through the system and got an appraisal of $485.
One word, high value .com
Appraisal.software thinks Dragonfly.com is worth only $156,000 to an end user and said it’s liquid at $75,100.
Midnight.com, which sold for $1.15 million this year, appraised for $1.166 million, which is suspiciously close to its actual value. (The primary domains that we tested are ones without public sale prices. Midnight.com is an exception.)
It understands commercial value to some extent; money.com appraised for $10.5 million.
Popular ccTLDs
Appraise.software doesn’t value non-.com domains. We appreciate appraisal tools that know their limits.
Exact Match descriptive
Appraisal Software appraised WaterFilters.com at $373,000. That was the second highest price among the tools we tested.
The seller is asking $3.5 million, but that’s just an asking price. Exact match domains like this have lost some of their luster, but this is still a big market.
Three and four letter domains
Three and four letter domains are some of the most liquid domains on the market.
We tested a pronounceable CVCV .com domain, dujo.com, that is listed on Afternic for $36,000.
Our goal was to see if the algorithms caught that this was not just a random set of letters. Pronounceable, brandable four letter domains are generally worth more than unpronounceable random letters.
Appraisal Software thinks an end user might pay $51,000.
We also tested a four letter, non-pronounceable. Logan Flatt sold MOTG.com for $14,888. Appraisal Software said it’s worth $5,155.
Neither of these numbers strikes us as outrageous, given some of the comps out there, but it would have been helpful if Appraisal Software provided actual comps.
For a three letter domain, we tested VJN.com. It’s listed for sale on Afternic for $39,000. V and J aren’t great letters, so this is likely on the lower end of three letter .com values.
Appraise.software’s valuation was $79,200, more than double the current asking price.
New TLDs
Again, Appraise.software only values .com domains. Given some of the wild guesses other tools made on new TLDs despite a lack of aftermarket data, this is a respectable choice.
Final analysis
Appraise.software has bulk tools that could help domain investors manage their own portfolios or evaluate aftermarket domain names.
But we’re not sure how accurate its appraisals are, and would need to look at a long list of two word domains to see if they measure up to reality.
Thank you for the Domain Appraisal series. I tried to test one domain name after registration at Appraise.software but they want me first to Verify my email address by clicking on the email they sent. But I did not receive any email. I tried 4 times, still mo email from them. Hence I am writing to you.
Thank you.
Haroon Basha
Hi Haroon, I am the founder of Appraise Software. Thank you for taking the time to try the service and sorry for your issue, I will investigate this. Simon.
I can see one instance of an email being sent 7 times on the 2nd June
hello[redacted][email protected]
The status of these is “delivered”, but perhaps they are in your spam folder. Perhaps you can try a different email or check the spam folder. I’ve also added a contact link at the bottom of the homepage if you need further support.
And thanks to Andrew for the in-depth review of Appraise.software.