GoExpired valued nearly all of our domains within $2,500-$4,500.
This is part of Domain Name Wire’s review of automated domain appraisal tools. See all reviews: Estibot, GoDaddy, Atom, Appraise.net, GoExpired, Dynadot, NameWorth, Saw, Appraise.software, Humbleworth.
Between the time we wrote our review of GoExpired and when we published it, the company completely changed its algorithm. This post has been updated with the new results.
GoExpired provides four numbers for each domain: a wholesale price, a retail price, a moonshot price, and a recommended buy price for investors. It provides ranges instead of exact numbers. That’s something we can appreciate; exact numbers suggest a level of accuracy that automated appraisal systems can’t accomplish.
For our review, we focused primarily on the retail price but noted other numbers when relevant.
But let’s dig in and see how it performs.
Two word brandables
We evaluated two domain names in this category: MakeMatter.com, which sold for $15,000, and PressBridge.com, which sold for $5,000.
Both of these domains are in the sweet spot for two dictionary word brandables of $3,000-$15,000. Yes, some sellers hold out for higher amounts, and their data will show these domains sell for much more. But looking at overall sale data, it’s reasonable for an appraisal system to return anything in this price range for this type of domain.
GoExpired appraised MakeMatter.com at $1,500-$3,000 with a moonshot value of $15,000. It valued PressBridge.com at $3,000-$5,000 with a moonshot price of $30,000. It suggested paying no more than $20 for these domains as an investor.
None of these numbers fall outside what we’d consider fair limits for these domains, though they were a bit lower than many other appraisals.
One word, high value .com
GoExpired pegs Dragonfly.com’s retail value at $600k-$1.2 million. The wholesale and moonshot prices it provided weren’t horrible, although the recommended buy price of just $30,000 is way too low for this domain.
Popular ccTLDs
We ran a solid one word .io, and a plural .ai of lesser quality through Atom’s appraisal tool.
Mike sold expedite.io for $14,995. We also valued kickers.ai, which Andrew sold for $8,000.
GoExpired told us both were worth $3,500.
At this point, we started to wonder: Does GoExpired pin most domains in a tight range under $5,000?
Exact Match descriptive
GoExpired appraised WaterFilters.com at $60k-$62k. That’s not far off from what most of the tools we tested said.
The seller is asking $3.5 million, but that’s just an asking price. Exact match domains like this have lost some of their luster, although this is a large market for ecommerce sales.
Three and four letter domains
Three and four letter domains are some of the most liquid domains on the market.
We tested a pronounceable CVCV .com domain, dujo.com, that is listed on Afternic for $36,000.
Our goal was to see if the algorithms caught that this was not just a random set of letters. Pronounceable, brandable four letter domains are generally worth more than unpronounceable random letters.
GoExpired appraised it at $7,000-$9,000.
We also tested a four letter, non-pronounceable. Logan Flatt sold MOTG.com for $14,888. GoExpired it at $1,500-$3,000.
For a three letter domain, we tested VJN.com. It’s listed for sale on Afternic for $39,000. V and J aren’t great letters, so this is likely on the lower end of three letter .com values.
GoExpired valued it at $$10,000-$12,000.
GoExpired’s valuations for three and four letter domains were much lower than other tools we tested.
New TLDs
New top level domains are very hard to value. There is very little sales data about most of them.
Andrew sold voicemail.app for $5,000 last year. GoExpired valued it at $6,000-$8,000. Mark Levine sold timber.homes for $2,899, and GoExpired valued it at $1,000-$2,000.
GoExpired was closer to the sales prices on these new TLDs than many other appraisal systems.
Final analysis
GoExpired’s update system is better than the one we tested just weeks ago, which valued most domains in a narrow band between $2,500-$4,500.
It also seems to undervalue retail pricing for short domain names.
But the ranges it provides could be useful for domain investors.
Hi Andrew,
It looks like GoExpired has been updated since your test. It now gives 3 numbers (wholesale, retail, moonshot) along with a suggested purchase price. And there is some justification for its pricing too.
And the algorithm might have been updated too – for me it valued dujo.com @ $7k – $9k retail and $40k moonshot. And it valued VJN.com @ $10k – $12k retail and $40k moonshot. (Those are the only 2 domains I tried from your list.)
There is clearly an issue with it’s suggested buy price though. It suggested I buy VJN.com for $150 (for a wholesale value of $3k – $12k). I think we would all be licking our lips at that price!!
What timing! Thanks for the heads up