I’ve changed the types of domains I’m buying because of how AI is impacting our world.
Artificial intelligence is upending the way many people use the web. This includes even those people who still use Google to find information; they often get the answer they need in the AI overview rather than clicking through to a site.
AI is changing the types of domains people are buying, and I’ve adjusted my acquisitions accordingly.
What I’m avoiding
Several types of sites are losing traffic. This means fewer people will be interested in registering domains for future sites in these categories:
- How-to and instructional sites
- General media, especially consumer media
- Travel blogs
- Health information
- Recipes
- Product reviews and comparison sites
More and more, I’m finding myself about to bid on domains in some of these categories and then deciding not to.
What I’m buying
There are some categories that I think are either holding up or flourishing in the new paradigm.
SaaS and web app domains – It’s now easier than ever for people to create a web app or SaaS business. While many fear that SaaS businesses will lose customers as it becomes easier to build in-house apps, the proliferation of competition and the ability of millions more people to “code” are opening up demand for domains. This can also benefit some non-com extensions, such as .app.
Local services – AI is not replacing housekeepers, plumbers, Pilates studios, and electricians (at least not yet!). These companies will continue to want a web presence.
Business-to-Business – I’ve always found that domains used by companies that sell to businesses do well, and they seem to be holding up strong.
Strong dictionary terms – So far, at least, demand for one word domains isn’t suffering.
Anything AI – This is obvious, but anything related to AI, such as agent-related domains, data terms, and things that can be used for AI tools.
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