Stock dips below psychological threshold as tech stocks fall.
Shares of domain name registrar and website company GoDaddy (NYSE: GDDY) fell below $100 today, to roughly $99.75.
A drop of about 3.5% as of 12:25 pm ET today is part of an overall rout in tech stocks.
However, the company’s share price has been in a precipitous decline for more than a year.
Shares were down 37% last year, and have fallen a further 20% so far in 2026.
There doesn’t seem to be one particular reason the stock has been falling. Analysts still have price targets well above the current price.
It seems that perhaps the stock price got ahead of itself in previous years, and investors had priced in higher growth.
Additionally, GoDaddy is in a very competitive industry. While the company has embraced AI, both internally and as part of its tools for small business owners, it’s also facing new competition from AI-based site and app builders.
Dudh..I knew this long ago..
The domain business is not sustainable because of stiff competition and other registrars are offering better services and products than GD
The domain industry is so small.. it only caters to just 0.00001 % of the population
You can only hike prices so high to the point that people just stop buying your products and services