Learn how misspelled brands impact consumer perception.
Finding the right domain at the right price can be challenging for businesses. As a result, they often resort to choosing misspelled brands.
New research reveals how brand-name misspellings impact consumer perception and identifies the types of misspellings that have the most detrimental effect. It also explains how companies can improve perception when they choose a misspelled brand.
Leah Smith, one of the authors of the research, joins me today to talk about what she discovered and what brands should consider before opting for a misspelled brand name.
Also: Dirty Harry, animal domains, trademark alerts, and more.
Sponsor: Sav.com domain transfers
Podcast: Play in new window | Download (Duration: 27:14 — 21.8MB) | Embed
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