“Marketplace-first” design could bring more visibility to domains listed on Saw.com.
Saw.com has relaunched its website in a way that could deliver more buyers to domains listed through the company.
The company’s previous website focused on its brokerage service and letting people list domains for sale with its landing pages. The new site is designed more like a marketplace, with a search box front and center.
Buyers can now search for domains on Saw.com rather than only discovering them by finding individual domain landing pages (either by typing them in order finding them in search engines).
Saw.com founder Jeffrey Gabriel told Domain Name Wire that prior experience shows that marketplace search can drive sales, although he expects direct lander traffic to continue driving the bulk of sales.
The company also increased its credit card checkout limit from $5,000 to $25,000, which should improve conversions.
Saw.com charges a 9% fee for sales made through its platform, although sellers can also engage a full-service broker for a total commission of 15%.
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