Barry Keoghan stars in 11th Squarespace Super Bowl commercial.
Website building platform Squarespace has revealed its 2025 Super Bowl ad.
The commercial features the Irish actor Barry Keoghan riding a horse through the countryside, delivering websites door-to-door like newspapers were once delivered. Keoghan flings laptops with websites on them to townsfolk. One promoting a bar is flung through the window of that bar.
This is Squarespace’s 11th Super Bowl ad.
For many years, Squarespace has been the only website builder in the Super Bowl after Wix and GoDaddy bowed out. But this year, GoDaddy will return, promoting its AI-powered Airo site builder.
The Squarespace commercial, which will air between the first and second quarter, can be viewed below:
Unsurprising but tremendous failure by Afternic/GD to not have them setup as an aftermarket reseller
I think that’s coming. Squarespace bought Google Domains and is now a major registrar. It went private in October last year. Now owned by private equity, you can expect them to squeeze extra money out of their domains business. That said, GoDaddy is one of their top competitors in website building, which is where they make most of their money.