New ad accounts must opt-in for their ads to show on parked pages.
Domain name parking (or what’s left of it) just took another hit.
Today, Google informed advertisers that new Google ad accounts will automatically be opted out of serving ads on parked domains. Advertisers with Search and Performance Max campaigns won’t appear on parked domains by default and will have to opt-in for their ads to show on parked domains.
While domain parking revenue has dwindled to next to nothing for most domain owners, there’s a healthy arbitrage business that depends on Google’s ad feed for parked pages.
It remains to be seen what impact this change will have on domain parking revenue. The change only applies to new ad accounts, so existing ones will continue to show ads on parked pages unless they’ve opted out. However, the net-net is there will be fewer advertisets for parked domain traffic than there would otherwise be. Whenever you remove advertisers from the equation, competition and bids are reduced, resulting in lower revenue for traffic monetizers.
further destruction of the domain name industry. A relatively large percentage of domains are registered for their parking and traffic value. Someone needs to ask GOOGLE whatever happened to dont be evil?
A lot of advertisers do not like their ads being shown on domain park pages.
Parked domains are a waste of space. If this change makes them less popular, then good riddance. Replace them with a useful site instead.
Can you bid exclusively for parked domain traffic? I wonder if that would be a cheaper arbitrage play for some people if the prices get pushed down.
Domain holders should have switched away from parking to affiliate marketing landers years ago anyway — affiliate is far more lucrative and the user experience is far better in terms of interest, engagement, and conversion. An all around better experience for everyone.