My 2022 domain sales recap

A high level summary of my domain sales last year.

I recently calculated my 2022 domain sales. Here’s how my sales broke down:

• 32 sales
• 26 .com, 2 .gg, 1 each of .xyz, .info, .us, .org
• 25 at Afternic, 3 at Dan, 2 inbound, 1 each at Sedo and Uni

With GoDaddy’s new 15%/25% commission structure, I would have saved about 18% on commissions last year. The high percentage at Afternic is why my commissions would have been lower.  (I didn’t verify that each domain was parked with GoDaddy, but I think they were.)

I should also note that my biggest sale was direct and carried no commission.

My overall sell through rate was 1.6%. I’m a bit disappointed by this; it dipped from an annualized rate of 1.7% at the end of August as I had no sales in November. For reference, I have about 2,000 domains.

In January this year, I had four sales; 3 at Afternic and one at Squadhelp.

I had my second Squadhelp sale of the year on the first of this month. One was a premium listing, and one was standard. Compare this to zero Squadhelp sales last year.

Today, I made my first Afternic sale after the commission change. Unfortunately, it looks like the system triggered the 25% commission even though the lead came through Uniregistry, but I’ll get that figured out.