IONOS went public today.
Some domain name companies you’ve probably used are part of a new public company today.
United Internet spun off IONOS in an initial public offering in Germany today. The IONOS entity includes Sedo, InterNetX, IONOS, Strato, united-domains, Arsys, Fasthosts, and a few others.
The new entity might give more insight into Sedo’s performance in the future because it will make up a meaningful part of the entity. For example, last year’s pitch for the IPO noted that Sedo makes about $150 million revenue per year and that the aftermarket sold 48% more domains in 2021 than in 2019.
United Internet had hoped for a valuation of about $4 billion, which was similar to that of United Internet itself. Instead, it priced low at about $2.8 billion, and shares slipped in early trading.