Car company says goodbye to .fiat, .maserati and other dot-brand domain names.
Car company Stellantis has informed ICANN that it’s terminating contracts to run five top level domains.
The automaker notified ICANN last month that it wishes to cancel .abarth, .alfaromeo, .fiat, .maserati, and .lancia. ICANN opened the comment period on January 25 after determining that it should not re-delegate these dot-brand domain names.
The company is not canceling its .chrysler and .ferrari top level domains.
When it originally applied for the domains, it was part of Fiat Chrysler group.
Google hasn’t indexed any second level domains or websites for the company’s other top level domains, so it doesn’t appear to be an active user of dot-brand extensions.
Better they learn late than never.
Stellantis.com
Fiat.com
Abarth.com
Maserati.com
Lancia.com
Alfaromeo.com
All resolve to great websites.
They’ll keep .chrysler and .ferrari for another couple of years then drop those as well. They made they right decision to treat these as a sunk cost and move on.
.BRAND has always been an ICANN SCAM to skim MILLION$ from trademark owners (in contravention of the historic principles governing gTLDs, see RFC 1591, e.g., a gTLD is NOT the property of the gTLD registry operator) BUT ICANN has no principles, nor integrity, and sold out to the grifters. Kudos to those trademark owners who are now WOKE to ICANN’s expensive trademark protection extortion racket.