Company acquired domain after publicly discussing a rebrand.
Online business marketplace MicroAcquire paid $240,000 to acquire the acquire.com domain name, including the commissions it paid.
MicroAcquire founder Andrew Gazdecki said the purchase price was $2,000,000 in response to a question on Twitter today:
We paid $2,000,000 for https://t.co/Bm9dObnlkY.
— Andrew Gazdecki (@agazdecki) November 15, 2022
He later said it was actually $200,000. I guess it was some sort of joke. The actual price was about $240,000 including brokerage fees.
The company acquired the domain name after publicly disclosing plans to rebrand as Acquire. The company started as a platform for buying and selling very small businesses but has now expanded to handle larger deals, so the “micro” is misleading.
I interviewed Gazdecki on Domain Name Wire Podcast #387.
This story has been updated to reflect that the original tweet about paying $2 million for the domain was not correct. It was $240,000.