The company acquired a great domain for its rebrand.
Founded in 2020, CoParse is an AI-powered document workspace with advanced version comparison tools that are popular with users such as lawyers, investors, and executives.
The New York-based startup is now transitioning away from its original name, CoParse, replacing it with the succinct Macro. Impressively, Macro secured the exact-match .com, Macro.com, ahead of the rebrand.
The switch to Macro coincides with the announcement of additional features in its ever-developing productivity suite, such as “slides” and “sheets,” coming to the platform in 2023.
In a blog post announcing the rebrand, Macro CTO Sam Kececi said, “We believe that the future is created by those who think bigger. That’s why we’re excited to announce our name change from CoParse to Macro.”
Macro’s co-founder, Jacob Beckerman, took to LinkedIn to talk about the rebrand, stating the company changed names “to reflect our expanded product and roadmap.”
In a comment below the LinkedIn post, Beckerman revealed that brokerage company Lumis facilitated the acquisition of Macro.com thanks to a recommendation from Pilot CEO Waseem Daher. Daher’s company used Lumis to acquire the Pilot.com domain name for $400,000, which Daher documented in a separate LinkedIn post.
According to Whois history, the ultra-premium Macro.com domain name was secured by CoParse in July 2022. DomainIQ’s data also shows that the domain was acquired from long-term owners Ross & Baruzzini, a consultancy firm from Missouri.
Ross & Baruzzini took ownership of Macro.com in 2013 after acquiring fellow engineering consultancy firm Macro for an undisclosed fee. Archive.org suggests that before the recent sale of Macro.com, the domain held a basic website for Ross & Baruzzini’s Macro brand.
While Crunchbase suggests Macro hasn’t raised any funding, PitchBook reveals CoParse closed an early-stage VC round in December 2021. The total funds raised weren’t disclosed, though.
Macro is the latest in a line of young companies to rebrand, picking up a premium domain in the process. Recently, I wrote about Pylon’s transition to Range.com. This year has also seen Snapcommerce rebrand to Super.com, Debtsy to January.com, and Liberty Lending to Reach.com.