Company hopes corporations will sell some of their unused domain names.
Big companies own many great domains they don’t use, and they often spend years dormant. It can be challenging to buy a domain from these companies because you have to navigate a maze of bureaucracy and offer top dollar. For example, Gravity Forms tried to acquire gravity.com but couldn’t even get a response from AOL, which had acquired the domain through the acquisition of another company.
Today, GoDaddy Corporate Domains (GCD) announced an integration with Afternic to make it easier for its corporate clients to list their domains for sale.
While many domains registered at brand protection registrars like GCD are defensive, there are also domains that no longer relate to company trademarks and projects (such as the gravity.com example).
In addition to integrating GCD with Afternic, GoDaddy is offering portfolio reviews to clients to suggest domains they might want to sell.
GCD is one of the smaller corporate domain registrars. In the most recent .com report at ICANN, it has just 82,000 .com domains under management. Compare that to MarkMonitor with 650,000 and CSC with nearly 900,000. Still, this could be good news for people interested in domains locked up inside corporations.