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Next up on Rally: 5 three letter .com domains

Investors will be able to buy shares in a basket of three letter .com domains.

A black and gray background with angular lines and the words "fractional ownership"

After a successful initial offering for the domain directions.com, Rally’s next fractional domain ownership opportunity will be for a collection of five three-letter .com domains.

Rally will sell shares in NAQ.com, QOB.com, UOS.com, VDT.com, and ZIZ.com. It will sell up to 34,000 shares at $5 each, for an initial offering market cap of $170,000.

NAQ.com last sold publicly for $20,000 in 2012. Ziz.com sold for $25,000 at a NamesCon auction in 2019. The other domains don’t have a public sales history.

A sale date has not been scheduled and the associated documents are pending. It will be interesting to see if the domains can be sold separately, giving holders a partial liquidity event. This could be a very appealing approach given the liquidity of three letter .com domains.

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    • Brad Mugford says

      Maybe I am confused. Is this for all (5) domains in one package, so $170K for all (5) not $170K each? If so that is a lot more appealing as an investment.

      Brad

        • Brad Mugford says

          $34K/each is not a bad entry point, especially for people with a limited budget.

          I would be interested to see how it was structured though, especially when it comes to (5) different domains.

          Who manages them?

          Do the owners have voting rights?

          What if there is a $90K offer made on one, who makes the decision to sell it or not?

          There are a lot of logistical issues.

          It sounds interesting in theory, but it will come down to the nuts and bolts when it comes to how well it works.

          Brad

          • John Berryhill says

            You are not buying a fractional interest in a domain name. You are buying a fractional interest in a series LLC which owns the domain name and, no, you don’t make the decisions.

  1. Andrew Rosener says

    Folks – the price is for all 5 domains. If an offer is received on ONE domain, the asset advisory board in conjunction with a shareholder vote will decide to sell or hold. But we believe that by offering a basket of like assets in this way is a very attractive offering for investors because with one name selling you are likely materially reducing or even eliminating the cost basis of the other domains in the investment. It’s basically like buying an index.

    • John Berryhill says

      “But we believe that by offering a basket of like assets in this way is a very attractive offering for investors because with one name selling you are likely materially reducing or even eliminating the cost basis of the other domains in the investment. It’s basically like buying an index.”

      If you are considering investing in this proposition, make sure to bookmark this page along with 15 USC 78u-5(c):

      [I]n any private action arising under this chapter that is based on an untrue statement of a material fact or omission of a material fact necessary to make the statement not misleading, a person referred to in subsection (a) shall not be liable with respect to any forward-looking statement, whether written or oral, if and to the extent that—

      (A) the forward-looking statement is—

      (i) identified as a forward-looking statement, and is accompanied by meaningful cautionary statements identifying important factors that could cause actual results to differ materially from those in the forward-looking statement

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