The list is short.
Last week, Facebook announced that it rebranded its corporate entity to Meta as it aims to be a key player in metaverse technology. It is not changing the name of its core properties, including Facebook, Instagram and WhatsApp.
The company acquired Meta.com through an interesting deal. The Chan Zuckerberg Initiative “acquired” a scientific research project called Meta many years ago. Meta (the scientific project) uses meta.org but also used meta.com. Meta (the research project) is being closed next year.
Whenever a company announces a rebrand or new product, it registers many domains to go along with it. For example, Amazon registered 28 domains for its new multi-room Echo audio launch. It registered over 75 domains when it bought naming rights to Seattle’s arena.
Meta appears to be taking a more reserved approach. Perhaps it understands that it can’t own the term meta. Perhaps, like Alphabet, it’s not terribly concerned with protecting it because it’s only a name for the corporate umbrella.
I track Meta’s domain registrations on DomainTools, and only 15 domains related to metaverse have popped up over the past week. Many of them appear to be domains created for internal use. Here’s the list.
For now, it appears Facebook is taking it easy on metaverse-related domains.