Two things jumped out at me after reviewing Dan’s latest sales data.
Domain name investor Leanne McMahon puts together a weekly summary of sales at Dan.com. Here’s a look at the numbers from September 22-30:
Public Dan @UndevelopedSales 22-30 September 2021
🚩 1,289 public sales
🚩 Highest sale of the week a .so $147,510
🚩 2nd a .poker $143,550
🚩 3rd is a .casino $98,999
🚩 4th is a .com $77,220https://t.co/iO0X3JclKd
— Leanne (@LeanneMac) October 14, 2021
There are a couple of takeaways.
First, the Dan platform was responsible for nearly $2 million of sales during the last week of September. These are sales that industry stalwarts Afternic and Sedo left on the table because they haven’t innovated fast enough. Dan (and other new platforms) provide more options, tools and data to domain sellers at a lower price.
Second, you’re foolish if you think there aren’t opportunities in non-.com domains. Sure, you have to be savvy to find the right deals and extensions. But .com didn’t chart until the fourth spot this week, after a .so, .poker, and .casino. 98 different TLDs sold, including sales over $5,000 in .vacations, .builders, .lease, .ski, .irish and several others.
Brad Mugford says
The sales data really shows the depth and dominance of the .COM extension when it comes to domain sales.
63.9% of all domains sold were .COM. The 1000+ other extensions accounted for 36.1%.
Of 1,289 reported sales, 824 were .COM. The next highest was .CO.UK at 63 sales. Only (5) other extensions were above 20.
Sure terms in other extensions can sell, but they are usually isolated sales and not that repeatable. It is hard to build a business on that.
Andrew Allemann says
I agree that it’s hard, although a few people are figuring it out.
Mark Thorpe says
I couldn’t have said it better than myself.
Some of these new gTLD domain investors also own thousands and thousands of nTLD’s, but are only selling a few domains here and there. It’s like seeing a mirage, the numbers look real until you look at their big portfolio of new gTLD’s and their renewal costs.
Andy Bell says
UK only businesses can survive with just the uk extension especially if they want to rank in the UK for their name, sure to have the .com would be the ideal solution but for many its out of their price range.
Richard Morris says
You said, “you’re foolish if you think there aren’t opportunities in non-.com domains.”
I couldn’t agree more….i own 4,300 .Online domains and about 1,000 .Realty domains, but the one thing I know FOR SURE is they don’t sell themselves. “IF” the domains I own (left of the dot) were .com’s right of the dot, GD values them at over 30M, yes that’s 30 million dollars. Regardless of whether you own Reservations.com or Reservations.online, right of the dot is technically nothing more than a zip code or an area code.
It was Verisign who inadvertently shared with the domain world just how fu*cked the secondary domain market really is, and I intend to take advantage of it by way of end user EDUCATION?
Stay tuned…..the Domain Whistleblower is still in the game, and he’s in it to WinIt.Online!
Didn’t you say recently that you’ve never sold a domain?
He doesn’t sell domains, he just constantly jawbones and rants that he knows and is better at ‘everything’ than anybody else. …eh!
“Second, you’re foolish if you think there aren’t opportunities in non-.com domains. Sure, you have to be savvy to find the right deals and extensions. But .com didn’t chart until the fourth spot this week, after a .so, .poker, and .casino. 98 different TLDs sold, including sales over $5,000 in .vacations, .builders, .lease, .ski, .irish and several others.”
Andrew, want % of the money you are investing in domains goes to buying New TLDs?
Andrew Allemann says
Very little. I haven’t made much money from them. But other people are.
Roberto Fernandez says
Bull crap, irrelevant unless they show the actual domain as the dnjournal does.
Tom Smith says
As a business we hold a number of domains no longer in use and we’ve considered the best place to list. Seems Dan.com may be a good shout.
What’s interesting though for the domain resale market is despite the dominance of .com, newer tLTD’s have more significant growth year on year.Would be interesting to see how .co measures up as a popular alternative to .com.