Featured Domains


Behind the name: Mailchimp.com vs. Chimpmail.com

The company would have been named differently if the domain was available.

Logo for Mailchimp showing a chimp and the word mailchimp

I was listening to How I Built This with Guy Raz this week. He recently interviewed Ben Chestnut, the founder of Mailchimp.

At 24:57, Raz asks Chestnut about the name Mailchimp. Chestnut explains that he was going to name the business ChimpMail but the .com domain was taken, so he settled on Mailchimp. (The company subsequently acquired Chimpmail.com.)

This goes to show how much of a role availability of .com domains has on company naming. This is still the case today. It also shows that companies can find alternatives to their first choice.

It also shows how names can be limiting. Mailchimp has expanded well beyond email these days (much to the chagrin of people like me who just want a good email service). Maybe Chimp.com is in the company’s future?

I enjoy listening to How I Built This to hear the up and down stories of successful businesses. There’s a selection bias in the stories because Raz only interviews successful founders. But he ends the episodes asking how much luck played into the eventual success story.

Oh, and GoDaddy should buy Mailchimp.

The most in-depth analysis of the global domain market

Get Our Newsletter

Stay up-to-date with the latest analysis and news about the domain name industry by joining our mailing list.

No spam, unsubscribe anytime.

Reader Interactions


    Leave a Comment

  1. Steve says

    Would be just (or almost just) as valuable to read about failed businesses. To learn what didn’t work; and ideally — why they didn’t.

    Success stories — like bad news — sell best.

Domain Name Wire | Domain Name News
%d bloggers like this: