Two registrars hit major DUMs milestones

Dynadot and NameSilo celebrate milestones.

Two domain name registrars hit major milestones for domains under management (DUMs) this month.

Dynadot announced last week that customers now have over 3 million domains registered at the registrar. The company hit the two million milestone in September 2019 and the one million number about a year before that, so the company is growing very quickly.

NameSilo (CSE:URL) also hit a milestone recently, announcing yesterday that it now has over four million domains under management. This comes less than two years after it hit three million domains.

Domains under management is a somewhat controversial metric for domain registrars and registries because some chase quantity over quality. NameSilo is unique in that it keeps a running tally of its domains on a dashboard, including a breakdown by top level domain. The dashboard shows that over half of the company’s domains are .com, which is a good sign (compared to being mostly inexpensive top level domains bought in bulk).