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Company upgrades to Front.com, and this is how it celebrated

Here’s a great way to show off a killer domain upgrade.

A picture of a cake that says frontapp.com
Let’s cut out the ‘app’.

Front, a customer communications platform, just upgraded its domain name with the acquisition of Front.com. It’s a big improvement over its original domain FrontApp.com. To celebrate, the company took a slice out of a cake:

That’s a clever way to celebrate.

FIS, previously known as Fidelity National Information Services, sold the domain name. It acquired the domain when it bought Sungard in 2015. Sungard had an asset trading solution called Front Arena. The domain hasn’t been used in recent years.

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