Company upgrades to Front.com, and this is how it celebrated

Here’s a great way to show off a killer domain upgrade.

Front, a customer communications platform, just upgraded its domain name with the acquisition of Front.com. It’s a big improvement over its original domain FrontApp.com. To celebrate, the company took a slice out of a cake:

We’ve got big news to share… Drumroll, please! 🥁🥁🥁

We’re officially https://t.co/qiRa14pIgP 🙌

So excited to unveil our newly designed website (and shiny new domain!). Come say hi 👋 https://t.co/qiRa14pIgP pic.twitter.com/fBjyA09uB6

— Front (@FrontApp) June 29, 2021

That’s a clever way to celebrate.

FIS, previously known as Fidelity National Information Services, sold the domain name. It acquired the domain when it bought Sungard in 2015. Sungard had an asset trading solution called Front Arena. The domain hasn’t been used in recent years.