Featured Domains


Google Chrome brings back the full URL

Some users saw only the domain name during a test.

Screenshot from Google video about URLs showing second level domains
A screenshot from a Google video explaining ways to make URLs more human-friendly, such as removing subdomains and file paths.

The full URL has won, at least for now.

Android Police reports that Google has nixed an experiment that showed some Chrome users only part of the URL rather than the full string.

The thinking behind the test was that users who only saw the domain name and not the entire URL would pay more attention to the domain and consider if the site was suspect.

But the experiment didn’t pan out as theorized. Google has ended the experiment because the company says it didn’t have a meaningful impact.

This battle is won, but you can expect more assaults on URLs in the future. Google says URLs “kind of suck.”

Dynadot Expired Auctions. Now offering installment payments. View auctions.

Get Our Newsletter

Stay up-to-date with the latest analysis and news about the domain name industry by joining our mailing list.

No spam, unsubscribe anytime.

Reader Interactions


    Leave a Comment

  1. Jeff Schneider says

    Hello Andrew,
    We would like to comment on = ” This battle is won, but you can expect more assaults on URLs in the future. Google says URLs “kind of suck.”
    This Google-Centric, propoganda, is meant to Torpedo Online Business Expansion. Our Countries Equity Infrastructure has been attacked By Google, since their inception date.Our country has a serious Bad Actor (In Google) .
    Here We have Google saying URL’S “kind of suck.” This is a direct assault on .COM extension companies, using its competition destroying Platform. How long will major corporations tolerate Googles attitude that URL’s are its MAJOR COMPETITOR. JAS 6/11/2021

    Gratefully and respectfully , Jeff Schneider. (Contact Group) Metal Tiger, Former (Rockefeller I.B.E.C. Strategic Marketing Analyst/Strategist) (Licensed C.B.O.E. Commodity Hedge Strategist) Domain Master, (UseBiz.com) / (USeBiz.com)

  2. domain queen says

    Translation: Google hates domain names, tried to kill them, human behavior won out and Google lost money. They are going back to their secret nerd lair to lick their wounds until they buy Godaddy. Which is what they should have done in the first place.

  3. Anonymous says

    I don’t get the responses here. Although I personally believe Google dislike domain names that get type-in traffic (which I own 2)…The experiment would actually benefit domain names, especially exact match domains. EMD are perceived to be trustworthy by users, so if Google just shows Internet.com instead of Internet.com/largest-online-companies… I don’t see how that would hurt the domain name. In fact it would increase brand recognition. Just my 2 cents.

  4. Sunil says

    Yeah that great, I tried every single method to show full url at my website and earlier i am not aware of this experiment, I searched and read hundreds of articles to find out why my website do not show full url, this moth I find out that this is Google fault

Domain Name Wire | Domain Name News
%d bloggers like this: