Company famous for on-air product sales no longer wants .QVC.
QVC is the latest business to nix plans to operate a branded top level domain name.
The company has informed (pdf) ICANN that it wishes to terminate its contract to run .QVC. It never used the domain name.
QVC, which is known for live on-air product demonstrations and sales pitches, is part of Qurate Retail Group. Qurate owns HSN and Frontgate, among other brands. It did not apply for top level domains for its other wholly-owned brands.
.QVC is the 95th branded top level domain to enter termination proceedings. A handful of operators have withdrawn their termination requests, and TLD operator Short Dot has acquired two dot-brands that entered termination proceedings: .bond and .sbs.
John Berryhill says
QVC sits directly at the intersection of media and e-commerce, and ultimately could not figure out why they got talked into applying for this thing or why they would want it.
One hard lesson I’ve learned about dumb ideas is that there’s no money to be made in persuading people not to pursue them.
Remember that the next time you are listening to a fresh face with a slick presentation deck, who stands to make bank on you buying what they are selling – there is nobody making a living talking you out of dumb things to do with your money.