Domain name owners know about some of the pitfalls of naming. Renaming a sports franchise can be even harder.
FiveThirtyEight published an interesting article today that answers a question I’ve had: why hasn’t Washington’s NFL team announced a new name yet?
It turns out that naming a sports franchise is like selecting a company name but can be more complicated. And renaming one? That adds to the complexity.
John Rizzardini, who helped name the Seattle Kraken NHL team, paints a familiar picture:
…You corral a bunch of creative folks in a room with a big whiteboard, sip a few cocktails and brainstorm. Everyone’s brimming with ideas and positive energy, ready to collaborate on this epic creative process. Someone will come up with the right name, a moment of epiphany when everyone shouts, “That’s it!”
If only it were that simple. And ask anyone who has tried to just select a company name and domain name, and they’ll tell you the process is fraught with pitfalls.
It’s an interesting article, and I think any company that has gone through the naming process can relate to some of the challenges.