Company that once catered to domain investors makes an acquisition that bolsters its client roster and product functionality.
DevHub began its life in 2007 as EvoLanding, a service that helped people automatically create websites that ranked in Google. Domain investors used it to monetize domains as an alternative to domain parking. It was a successful business until Google changed its algorithms, pushing the sites down in search rankings.
The company pivoted to offering a website builder and found some traction when it started white-labeling its solution to companies such as Yellow Pages operators who sold sites to their customers.
DevHub then shifted into what could be described as a no-code platform for marketers. Companies use DevHub to quickly spin up many landing pages, store locators, local microsites, dealer locators, etc.
For example, a marketer might need to create a landing page for 1,000 localities. They can manage this through a simple Google Sheet or an API. (DevHub has a separate brand for landing pages called RallyMind.)
This brings DevHub to the Brickwork Software acquisition. Brickwork is a SaaS company that helps businesses create digital presences for their physical stores. The acquisition gives DevHub the capability to offer online-to-store actions such as booking in-store appointments and RSVPing for events.
“We want to create the definitive platform for leading multi-location brands – beginning with search engine optimization (SEO) and ending with an in-store or eCommerce transaction,” said Daniel Rust, CTO and co-founder of DevHub.
Many of DevHub’s customers are agencies that create pages for clients, so DevHub does not have a direct relationship with the end users. The Brickwork acquisition will give it direct relationships with brands including Nike, Chanel, and Saks Fifth Avenue.