Company moves from GoGetOlive.com to Olive.com.
A company that sells extended service plans for cars has acquired the domain name Olive.com.
Olive previously used the domain GoGetOlive.com for its olive brand of car service plans. It now forwards the long domain to olive.com.
In a press release, olive CMO Paul Sherman explained why the company upgraded its domain name:
We are thrilled to announce the acquisition of olive.com. This is a direct response to the olive brand growth. Our demographics have shown that 50+% of consumers that purchased an olive plan have never purchased mechanical breakdown coverage before, therefore we want to make olive easy to access and simple to find.
The car service plan industry is one where credibility is extremely important, and a domain name like GoGetOlive.com does not scream “we’re a credible company.”
I reached out to the company for more details and will update this story if it responds.
John says
This is a great illustration of the difference between “long” and “long tail.”
Some of the best and most valuable domains in the world can be “long,” but they are not “long tail.”
There’s a reason for the “tail” in “long tail.” “Long tail” is when words are simply appended to arrive at the semblance of meaningful domain, but there is an element of the “forced” and “contrived.”
Merely “long,” however, vis-à-vis some of the best and most valuable domains in the world, is when the phrase is natural, authoritative, top of mind, etc.
So in this case, for example, GoGetOlive.com is “long tail.” Ones like GreenOlives.com and BlackOlives.com are only “long” in the sense of being longer than one word, but are totally top tier, top quality, and among the best of their kind in the world. And of course, other more spectacular examples for both quality and longer length could be given.
Snoopy says
No John, your post has nothing at all to do with the article, you are just rambling about your long domain names again.
John says
Thanks, Snoopy. That’s a great illustration of the difference between being a genuine troll vs. someone who makes valuable comments that a person only tries to convince themselves and others is trolling merely because they don’t like what is being said, and are really censorship lovers who hate free speech at heart. There’s a lot of both in the blogs.