GoDaddy (NYSE: GDDY) has acquired 28 new top level domains from MMX, as well as the .Club and .Design top level domains.
The company is paying $120 million for the MMX strings. MMX, a publicly-traded new top level domain company had a market cap of £40 million. The MMX transaction will require shareholder approval and approval from some of MMX’s partners on some of the domains.
MMX’s two largest namespaces are .VIP at 900,000 registrations and .work 650,000 registrations. Somewhat surprisingly, the transaction includes MMX’s adult domains including .XXX.
The acquisition will help MMX get out from the public limelight. The company has struggled to grow registration and revenue numbers over the years as a small public company.
Financial details of the .club and .design transactions were not revealed. .Club was a single-domain TLD operator and .Design was owned by Top Level Design. .club has over 1 million registrations and .design has about 130,000.
GoDaddy entered the domain name registry business with its acquisition of Neustar’s registry business last year.
In addition to acquiring these strings, the company won the backend business for .basketball, rugby, and .ally.
After the acquisitions, GoDaddy will own, manage or operate more than 240 top level domain names.