This tool helped me find errors that could prevent domain sales.
A few weeks ago, DNAcademy launched a free service to check how your domains are priced across sales venues. It’s designed to help you find missed selling opportunities, pricing discrepancies, and domains listed on platforms without your permission.
The tool is nifty, but checking domains one-by-one can be laborious. I tweeted that I’d pay to be able to check domains in bulk. Now you can do just that.
DNAcademy founder Michael Cyger initially ran 100 of my domains through the system as a test. In that initial batch, I discovered that three of the domains didn’t resolve to a sales lander due to DNS configuration errors. I also discovered some domains listed on Sedo without my permission and others with major pricing discrepancies between platforms.
After the test, DNAcademy formalized its bulk passive sales checker as a service. It’s ten cents per domain with a 30% discount for DNAcademy members. I ordered the service to scan 1,461 additional domain names in my portfolio.
DNAcademy delivered the results via a Google sheet within about a day (it can take up to three business days). For each domain, I can see:
- Which service the domain points to
- The landing page price
- Afternic BIN (buy-it-now) and minimum
- Sedo BIN and minimum
- DAN BIN, minimum, and lease price
The spreadsheet also identifies major price discrepancies between platforms by highlighting cells. You can set the threshold that you want to use to identify price discrepancies. Here’s an example for one of the domains:
In this example, the landing page and Dan.com price has been flagged because it’s substantially less than the list price on Afternic.
This new bulk search identified six more domain names that have 404 errors. Pages that don’t point to a landing page or parking service could mean missed sales opportunities.
It also identified 38 domain names that weren’t listed on Afternic that should have been. It was helpful to see the prices I listed these domains for elsewhere when I added them to Afternic. Additionally, there were a handful of domains that someone else listed on Sedo with buy now prices.
DNAcademy’s bulk passive sales checker is a good way to audit your portfolio. It helped me find and resolve missed sales opportunities due to 404s, fix some pricing errors, and find domains that needed to be added to Afternic.
I plan to re-audit the domains with the bulk checker in about a year, perhaps as part of my end-of-year portfolio review.