Sending buyers to LinkedIn has many advantages.
The other day I came across Domaining.com owner Francois Carrillo’s landing page for Faster.com (see image above). It’s a simple landing page that allows visitors to take only one action if they are interested in the domain: contact Francois through his LinkedIn profile.
If you click anywhere on the page it shows a message:
Clicking “OK” brings you to Francois’ LinkedIn profile where you can contact him.
I immediately thought this was brilliant. It weeds out any confused visitors. It forces the buyer to make a least a little bit of effort to contact you. It reveals the buyer’s identity. And even if they try to contact you through other means, they show up on LinkedIn in people who viewed your profile.
I reached out to Francois to ask him about this strategy. He stressed that it makes a lot of sense for premium domains. For lower priced domains he uses a lander with fixed prices. Here are the benefits Francois noted via email: