What’s NielsenIQ, and why did it acquire NIQ.com?
Nielsen — the company you probably know for TV ratings — is really much more than that. This year, the company is splitting into two. On today’s show, I interview Jacqueline Woods, Chief Marketing Officer of NielsenIQ. We discuss the split, what NielsenIQ does, and how it chose its domain. Jacqueline also explains why the company decided to acquire the three-letter domain NIQ.com.
Also: Donuts completes acquisition, GoDaddy phishing fury, reverse domain name hijacking.
Sponsor: Dan.com
Podcast: Play in new window | Download (Duration: 27:57 — 22.4MB) | Embed
Subscribe via Apple Podcasts to listen to the Domain Name Wire podcast on your iPhone or iPad, or click play above or download to begin listening. (Listen to previous podcasts here.)
msallese says
Great interview- always interesting to know the story behind why some names sell and how important a name could be in a corporate rebrand.