Mina Neuberg, Chief Marketing Officer of Donuts, talks about marketing new top level domains to registrants.
Last week, Donuts announced it was acquiring Afilias in a blockbuster deal. My guest this week is Mina Neuberg, Chief Marketing Officer of Donuts. Mina discusses branding, whether Donuts should market individual TLDs, and her view of the domain industry so far coming from the outside.
Also: Donuts acquires Afilias, two reverse domain name hijacking cases, GoDaddy launches new product, and more.
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If I understood what you said, GoDaddy has now created a “class” of registrants that are able to shut down “lessor class” registrants domain names.
Gives all new meaning to “trusted notifier” concept and its ability to censor without accountability ….
Or did I misunderstand?
How about having domainers speak out for you? They know domains and can do a decent job with that. However, some of them feel used by the registry.
We purchased names in the early stages but Donuts still keot the higher renewal rate going. We even had deals that were good PR for the registry, but we got stuck as the client did not agree for such high renewal rates. Its hard enough to sell a domain, let alone a new gTLD, but even more so with such a high renewal rate.
Jovenet Consulting says
I find that .VIN is not introduced well enough to the French market. It is cultural here and deserved I believe. Donuts, come on, do the job .
“marketing new top level domains to registrants”
. . . which (as history has proven) is akin to trying to roll a 1,000 pound snow ball up an ice-covered mountain . . . with a 100-pound pack on your back . . . while being chased by the abominable show man.