CIRA features Mounties, hockey, bears, and maple syrup in new commercials.
Last year, .Ca country code manager CIRA aired a series of commercials in an advertising campaign called Don’t Be a Traitor. Featuring Canadian staples such as Mounties and maple syrup, the commercials espoused the benefits of choosing .ca over .com.
CIRA says the TV commercials were a big success, and it has returned with four new spots this year. The 15-second ads will run on Canadian TV starting Monday, September 14.
The commercials state that Canadian shoppers are four times more likely to choose .ca over .com and refer people to the domain name Choose.ca.