The founder of Moz, and now SparkToro, discusses the history of domains and SEO.
My guest this week is Rand Fishkin. Rand founded SEO company Moz and his latest startup is audience analytics company SparkToro. On today’s show, we discuss the history of domain names as it relates to SEO. Rand also explains lessons he learned about naming from Moz, and how this shaped his naming decision for SparkToro. (As a bonus, get some additional color about Moz’s acquisition of the Moz.com domain name!) Finally, we discuss Rand’s book Lost and Founder, a refreshingly honest look at starting and running a business.
Also: NamesCon, CEO change at Sedo, Sleep.com, and more