Revenue from premium-priced domains continues upward march.
Top level domain name company Radix disclosed that revenue from premium domain name registrations was nearly $2 million in the first half of 2020. The $1.97 million haul was up 18% compared to the second half of 2019, and 49% compared to the first half of last year. (Radix reports premium revenue based on the approximate retail prices, not its wholesale prices.)
The revenue was split about 50/50 between renewals and new registrations. In most cases, registrants of Radix premium domain names pay a recurring fee that’s higher than normal registration prices.
.Tech led the way, grossing $627,000. It was followed by .Online with $336,000 and .Store with $337,000.
.Online also claimed the highest tiered sale with order.online at $27,000. The top one-time premium price sale was sp.tech for $22,000.
GoDaddy was the number one seller of Radix’s premium domains, with 42% of sales. Namecheap was second at 17%, and Google third at 8.2%.