[This is a sponsored post from our friends at LogicBoxes.]
The digital landscape has grown by leaps and bounds, and domain name registrars are an integral part of it. In our previous article, we listed the benefits of becoming an ICANN accreditated registrar, but what next once you are a registrar? The build v/s buy dilemma is something that newly accredited registrars and sometimes even established ones face. There are pros and cons to both, but in today’s new reality, we have seen an increase in registrars looking to outsource to a domain provisioning platform rather than build one themselves.
Over the last few months, businesses have had to navigate massive challenges owing to the COVID-19 pandemic while at the same time address the exponentially growing number of companies and businesses going completely online with their services. As the number in various reports show, established registrars have exceeded their customer add forecasts and product uptakes significantly in the last couple of months. But what about the new registrars, registrars in growing but regional markets?
At a time like this, it is important for such domain registrars to automate a bulk of their tasks and focus on what may be a golden opportunity to boost their business and their customer base. Mainly focus on marketing, sales, strategic partnerships, third party integrations, etc. so that it is easy to manage their Domain Names Business.
The LogicBoxes’ platform is one such business automation platform that can help the Registrars immensely by aiding them in their operational functions.
This article evaluates the LogicBoxes’ platform that a Registrar could use to manage their business without any difficulty.
LogicBoxes’ Platform Overview
The LogicBoxes’ Platform is fully ICANN compliant and supports over 90+ ICANN Registrars. Moreover, the platform caters to both registrars, as well as, resellers and helps connect the Registrars to Registries easily.
The LogicBoxes’ Platform Advantage
1. Customizable and brandable API
Easy to use and customizable APIs are essential for registrars to quickly test and then use our platform for domains and other value-added services by integrating them.
2. White labelled
The registrar platform’s interface can be readily personalized to look like your website, along with reflecting your brand.
3. Billing and compliance
The platform acts as an ERP system that provides auto-provisioning, billing, compliance, user management, payment collection, dynamic upgrade-downgrade, invoicing, reporting auditing and more. It allows you to integrate with third-party billing modules like WHMCS etc.
4. Platform flexibility
The platform has multi-lingual, multi-tier and multi-currency capabilities, allowing a registrar to explore new geographies for business as well as have the option to leverage both retail and wholesale revenue capabilities.
5. TLDs and other add-ons
The LogicBoxes platform offers over 500+ TLDs to provision from. We have even partnered with leading third-party providers like G Suite, Weebly website builder, Security, etc. which registrars can choose to resell for added revenue opportunities.
We believe every registrar business is unique, and our goal is to ensure your end customer or reseller is delivered that experience while we take care of everything operational.
So, what are you waiting for? Find out more about our program here and get started to make the most of your Registrar business with our Registrar Automation platform!
Samantha Frida says
This is good to know. There should be a comparison chart for all white labeled reseller platforms – to compare the bells and whistles offered. I hope to see these platforms evolve to become more current – eg. how do you support your resellers grow apart from the technology provided through the white labeled solution? How do you differentiate yourselves from others? Logicboxes – you support registrar accreditation because you do take over the connectors, that each accredited registrar has, to the batch pool for dropped domains – is that still the case? With the web landscape growing by the minute, post COVID-19, how do you keep a reseller client of yours current and empowered to keep up with the pace and grow?
Team LogicBoxes says
Thank you for your views, Samantha!
As you know, it is extremely important in our line of work to keep track and be updated over what other reseller platforms/domain provisioning platforms are doing right now, especially keeping COVID-19 and its impact it mind. It is a process of constant learning, evaluating, and eventually executing. And that we believe is what most resellers and web hosts want – A platform that is solid, has features relevant to what the reseller wants, and the ability to upgrade and be flexible as and when there is a need. That could be in terms of helping them consolidate their domains and 3rd party product portfolios by doing the integrations for them ourselves or providing them with real-time consultative feedback on how their local market is growing and where they should align their marketing initiatives.
Yes, as you mentioned, we help web hosts and resellers become ICANN Accredited registrars, but our focus is not their registrar connections, it is in fact taking the operational burden off their chests so that they can focus on growing their customer base. In short, our registrars are given the option to fully manage their own batch-pool if they choose to.
Coming back to empowering our resellers in these unpredictable times, it is as simple as being there when they need us – being solid as a platform, having our support teams ready at all times to guide them in unscripted scenarios, and giving them the opportunity to capitalize on the surge of businesses going online by redirecting our promos directly to them, along with providing them industry intel regarding products and services growing in their region.