Big mattress retailer launches Sleep.com as a resource site for better sleep.
Mattress retailer Mattress Firm has launched a new website on Sleep.com.
The company isn’t selling mattresses on the site, though. It’s using it as a content marketing play. Sleep.com features stories about sleep technology, getting a better night’s sleep, and health and wellness.
Mattress Firm CEO John Eck announced the launch on LinkedIn a week ago:
It appears that Mattress Firm acquired the domain when it bought Sleepys for $780 million in 2015. It has forwarded the domain to MattressFirm.com since then.
Mattress Firm entered and exited Chapter 11 bankruptcy in 2018.
Hat tip: Jacob Fedosky